Addiction

What it can involve

• Food addiction
• Substance use disorder
• Cravings
• Reward pathways

Food addiction

Food addiction involves compulsive, hard-to-control eating of hyper-palatable foods despite the physical and emotional cost. It alters the brain’s reward circuitry in ways that resemble other forms of dependency, with real cravings and withdrawal-like symptoms when cutting back.

Substance use disorder

Substance use disorder is a chronic condition defined by compulsive drug or alcohol use despite serious consequences. It affects the prefrontal cortex’s role in decision-making and impulse control, and recovery is a process, not a single decision.

In both cases, the first step is understanding what is actually happening, not just managing willpower. An EEG brain map can help show the patterns involved, and treatment is built from there.

How we can help

• Neurofeedback → training aimed at the reward and regulation pathways involved in cravings.
• EEG Brain Mapping → the diagnostic starting point.